Shipping policy

Last updated: 08/03/2026

This Privacy Policy describes how The Aura Bloom Inc., operating as The Instinct by Aura (“we,” “us” or “our”), collects, uses, discloses and protects personal information when you visit www.theinstinctbyaura.com, communicate with us or purchase a product from our store.

Personal information we collect

Depending on how you interact with our store, we may collect:

  • Your name
  • Billing and shipping addresses
  • Email address
  • Telephone number
  • Order and purchase information
  • Payment and transaction information
  • Customer-service communications
  • Return, refund and claim information
  • Device, browser, IP address and website-usage information
  • Marketing and communication preferences
  • Information collected through cookies and similar technologies

Payment-card information is processed by Shopify and applicable payment providers. We do not ordinarily receive or store your complete payment-card number.

How we use personal information

We may use personal information to:

  • Process and confirm orders
  • Collect and verify payment
  • Arrange product fulfilment, packaging and delivery
  • Provide shipment tracking and delivery notifications
  • Process returns, refunds, replacements and customer claims
  • Communicate with customers
  • Prevent fraud, abuse and unauthorized transactions
  • Maintain and improve our store
  • Measure website performance
  • Provide marketing communications where permitted
  • Comply with tax, accounting, legal and regulatory requirements

How we disclose personal information

We may disclose information where reasonably necessary to:

  • Shopify, which provides our ecommerce platform
  • Payment processors and financial institutions
  • Our jewellery fulfilment and private-label packaging partners
  • Postal services, couriers and logistics providers
  • Website hosting, analytics, advertising and technology providers
  • Professional advisers, including accountants, insurers and legal advisers
  • Government authorities or law-enforcement agencies where legally required

Our fulfilment partners receive the customer and order information necessary to prepare, package and deliver an order, including the customer’s name, shipping address, contact information and products ordered.

We require service providers to use personal information only for authorized business purposes and to protect it appropriately.

Cookies and analytics

Our website uses cookies and similar technologies to operate the store, remember preferences, understand website usage, prevent fraud and support advertising or marketing activities.

Where required, customers may manage non-essential cookies through the cookie-preference or privacy settings displayed on the website.

Disabling certain cookies may affect the operation of some store features.

Marketing communications

We may send promotional emails or messages where the customer has provided consent or where otherwise permitted by law.

Customers may unsubscribe using the link included in a marketing email or by contacting us.

Unsubscribing from marketing communications does not prevent us from sending transactional messages relating to orders, payments, shipments, returns or customer-service requests.

International processing

Shopify, payment processors, fulfilment partners and other service providers may process or store personal information outside the customer’s province or outside Canada.

When information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction and may be accessible to courts, governments or law-enforcement authorities in accordance with applicable law.

Retention of information

We retain personal information only for as long as reasonably necessary to:

  • Complete the purposes described in this policy
  • Maintain business and transaction records
  • Meet tax, accounting and legal obligations
  • Resolve disputes
  • Prevent fraud and enforce agreements

Information that is no longer required will be deleted, anonymized or securely disposed of, subject to applicable legal-retention requirements.

Security

We use reasonable administrative, technical and organizational safeguards designed to protect personal information.

However, no internet transmission or electronic-storage system can be guaranteed to be completely secure.

Accessing or correcting personal information

Subject to applicable law, customers may request access to personal information held about them or ask us to correct inaccurate or incomplete information.

Customers may also withdraw consent to certain uses of their information, subject to legal or contractual restrictions. Withdrawing consent may prevent us from providing some services.

Requests may be submitted to contact@theinstinctbyaura.com. We may need to verify the requester’s identity before processing a privacy request.

Children’s information

Our store is not intended for children who are unable to enter into a legally binding purchase agreement in their jurisdiction.

We do not knowingly collect personal information directly from children without appropriate authorization.

Changes to this policy

We may update this Privacy Policy periodically to reflect changes to our practices, technologies, services or legal obligations.

The revised policy will be posted on this page with an updated effective date.

Privacy contact

Questions, concerns or requests regarding personal information may be directed to:

Privacy Officer
The Aura, operating as The Instinct by Aura
Email: contact@theinstinctbyaura.com